To find articles on consumer demographics or market segments, use a resource from the Business & Management databases page. To broaden your search, select a resource from the complete list.

Two recommended databases that are useful for this type of research are Business Insights:Essentials and Business Source Complete, both under the letter B in the Business & Management Database Subject list.

The following are some recommended journals for researching consumer demographics.

Advances in consumer research 
A publication of the Association for Consumer Research.

American demographics magazine 
Contains articles on demographic and consumer trends for businesses.

Consumer markets abroad  
Tracks consumer behavior and demographics.

Journal of consumer behaviour
A journal of motivation research and consumer behavior.

The journal of consumer research  
A publication of the American Association for Public Opinion Research.

Journal of the Association for Consumer Research 
A publication of the Association for Consumer Research (U.S.).