Best Customers, 9th Edition by Call Number: eBookISBN: 193773711XPublication Date: 2013Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services.
Brand Fans by Call Number: eBookISBN: 9783319488530Publication Date: 2017Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.
Data-Ism : The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else by Call Number: QA76.9.C66 L64 2015ISBN: 9780062226815Publication Date: 2015The vital raw material of today's information economy is data. In Data-ism, New York Times technology reporter Steve Lohr explains how big-data technology is ushering in a revolution in proportions that promise to be the basis of the next wave of efficiency and innovation across the economy.
How Digital Communication Technology Shapes Markets by Call Number: eBookISBN: 9783319472492Publication Date: 2017The book explores how communication technology such as the Internet has changed the nature of trade, focusing especially on economy-wide reductions in company size (granularity) and the role of retailers (disintermediation).
Predictive analytics the power to predict who will click, buy, lie, or die by Call Number: eBookISBN: 9781118420621Publication Date: 2014In this accessible introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.
The Transformational Consumer by Call Number: eBookISBN: 9781626568846Publication Date: 2017Transformational consumers are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.
