Finding Best or Top Corporation Lists
Library Databases For Markets and Consumer Resources
To access these and other databases provided by the Eugene McDermott Library at the University of Texas at Dallas, go to the library's website at www.utdallas.edu/library. Click on the "Databases" tab. In the next screen, click on the corresponding letter for the database then scroll down to click on the resource from the list.
- Market Research and American Business, 1935-1965This collection spans 1935-1965 and contains thousands of reports commissioned by advertising agencies as well as material on advertising and global brands. Coverage includes hundreds of advertising images and brand information on topics related to consumer goods including tobacco, broadcasting, and automobiles. Using the market research reports of consumer analyst Ernest Dichter, the chronology of the consumer boom is interactive and searchable.
