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Consumers and Market Segments

This guide provides information on library resources for researching consumers and market segments.



Resources on the study of consumer demographics

Library of Congress Call Number Ranges:  

Demography, Population, Vital event HB848 -- HB3697

Consumer Demographics

Resources for consumer demographics
A great starting point for United States population, housing, economic, 
and geographic data is provided in the form of maps, tables, and 
reports from a variety of Census Bureau sources. 
Data is provided for states, cities/towns, counties and zip codes.
The American Factfinder is now called
The United State Census Bureau retired American FactFinder (AFF) in March 2020.
AFF had been the primary dissemination tool on for the past 20 years. 
Beginning in June of 2019, the Census Bureau stopped releasing new data in AFF, 
and transitioned data releases formerly on AFF.
This resource offers U.S. Census.population, housing, 
economic, and geographic data. This site provides access to the 
Decennial Census, American Community Survey, 
Population Estimates Program, Economic Census & Annual Economic 

Consumer Reports
Consumer Reports is an independent, nonprofit organization that 
works side by side with consumers to create a fairer, safer, 
and healthier world.

The North Central Texas Council of Governments (NCTCOG) 
is an association of local governments. Its website would provide 
pertinent regional North Texas demographic information.

U.S. Bureau of Labor Statistics 
The United States Bureau of Labor Statistics provides data on many 
variables related to consumers, careers, unions, wages, industries, prices, and commodities.