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SWOT Analysis: Home

Businesses and industries analyze themselves by doing a SWOT analysis.

Introduction

SWOT Analysis

The acronym means:

S    Strengths

W   Weaknesses

O    Opportunities

T    Threats

Businesses and industries analyze themselves by doing a SWOT analysis. This measures growth or stagnation and helps them to become aware of areas in need of change.

General Reference Sources

SWOT Analysis

Important Resources for SWOT Analyses

Use the database Business Source Complete to get SWOT analyses. Click below for step-by-step directions.